10 Tips For A Better Shopify Store


Whether you’re a seasoned entrepreneur or just starting out, building a successful Shopify store is no small feat. There are so many things to consider when creating an online shop that it can be overwhelming at times. But there’s one thing that will always help your business grow: having an attractive and informative e-commerce experience for customers. Having the best Shopify store can make all the difference for your growing business. And, in this Shopify guide, we share how to do just that – build a better Shopify store.

Tips For A Better Shopify Store

Having the best Shopify store can make all the difference for your growing business. If you are looking to improve your Shopify store and take your business to new heights, then this article is for you. We will cover what makes a great Shopify store and how to get the most out of it.

Why does a good Shopify store matter? It’s important that you have an appealing online presence if you want to build a successful brand, regardless of whether it’s an online shop or not. Consumers are always looking at what other people have said about products on social media or reviews they found online before they make their purchase decision so having a good looking website will help with conversions which means more sales!

Be consistent with name, logos and branding

Consistency is important for many reasons. Your brand needs to be recognizable, recognizable enough that your customers will remember you and come back to you again and again. Consistency also helps customers remember your brand, which increases the chances they’ll return to your site or store to make another purchase.

Consistency can help with SEO because it makes it easier for search engines to find content on your site. If a visitor searches “blue shoes” and finds multiple results with the same photos of blue shoes, she may assume that all these pages contain similar information about where she can buy blue shoes in her area—and click through one of those sites as opposed to yours.

When search engine algorithms notice this pattern over time (because there has been consistent use of certain images throughout most pages), they start ranking those sites higher than others when someone searches any term related to blue shoes.

Consistency is also important because it helps create brand recognition; customers associate familiar businesses with good experiences and positive emotions like trustworthiness or reliability (or at least not unreliability).

And consistency helps protect brands from being copied by competitors who try mimicking their appearance or design elements; if two companies have very similar logos but one company has been using theirs longer – and using them more consistently on every page – then there’s no way anyone could confuse one company’s logo with another without looking extremely closely at both pieces together.

Easy navigation with a clean layout

Your store’s navigation is one of the most important aspects of your website. It’s what keeps visitors on your site, and can make or break their experience. A good navigation is clear, intuitive and easy to find, regardless of whether you’re browsing from mobile or desktop.

Here are some tips to help you improve your navigation:

  • Use a consistent theme across all pages: Choose a colour scheme for your layout and stick with it throughout the store. This will make things look more professional and increase consistency between pages.
  • Keep it clear and simple: A clean layout helps visitors quickly understand what they can do on each page of the site without being distracted by unnecessary clutter or confusion over where they need to go next in order to accomplish what they want (e.g., if they’re looking at an item listing page in order to purchase something).
  • Make sure it’s easy to find: Navigational links should be placed at the top right corner above any other content on each page so that visitors know where they are as soon as they open any link within them — otherwise there will be no indication how far down into an article someone has gone!

Use high-quality images

The biggest mistake a lot of people make with their product pages is using low-quality images. I’ve seen many sites where the main photos are blurry, poorly lit and just plain ugly. This doesn’t just mean that your customers won’t buy your product—it also means that you won’t be able to sell as much inventory because you have poor image quality.

You should always use clear, crisp images in your stores that are relevant to the product in question.

For example: if you’re selling a pair of shoes on Shopify then the main image should show off exactly what those shoes look like so people know exactly what they’ll get when they buy them.

If it’s an electronics store then show off some cool features or set ups for potential buyers who may not have seen something similar before but know what they like thanks to an image like yours which shows them how great it will look/work once purchased!

Customer reviews

Customer reviews are a great way to show your customers that you care about their experience. They’re also a good way to get some free marketing and help improve your store. By answering questions from the review, you can show that you’re always trying to improve.

Here are some ways customer reviews can help improve your store:

  • Customers will know what kind of products you sell and how well-made they are if there are lots of positive reviews for similar items (e.g., “So far so good! I love these jeans,” says one reviewer). This lets people know whether or not something is worth buying from your store.
  • Customer service is another area where customer feedback shines—or doesn’t shine! If someone has been unhappy with their purchase but feels there’s nothing they can do about it because of strict return policies or whatever else might be making them feel frustrated, then they may decide not just not buy anything else from that particular seller ever again but also tell other shoppers who might otherwise have been happy with their experience at first glance (“Don’t waste time/money here!”).

Showcase social proof

Social proof is a powerful tool to increase trust. Social proof is any form of evidence that can be used to persuade people that your business is credible. Customers are more likely to purchase from you if they feel like other people have had success with your product or service.

A few different types of social proof include:

  • Testimonials: Customer testimonials are the most obvious form of social proof, but they can also have the highest impact on sales because they’re from an actual customer talking about their experience with your company. These testimonials should be honest and authentic, so try not to ask for too much specific detail when writing them out—try asking customers questions instead like: “What was your favorite part about working with us?” or “How did we help you get started?” This way, you’ll get more genuine responses and less fluff!
  • Case Studies/Examples: Case studies are another great way to show how someone has already used or benefited from using one of your products or services in real life (or at least on paper). You could write these yourself by interviewing customers who’ve used something before, but it’s better if those stories come directly from those same individuals since this will make them feel like their experiences matter all the more! The best thing about case studies is that there’s no limit as long as there’s enough information available within each case study itself – so don’t worry about running out anytime soon!

Trust badges

Trust badges are a great way to show customers that you are a trusted business. Even though you may have good reviews and ratings, it is always good to show your customers that you are trustworthy with trust badges.

Trust badges can be something as simple as “Verified by Visa” or “Trusted by eBay”. These apps help show that your website has been verified by one of the biggest payment processors in the world and therefore, people know that they can trust doing business with you through Shopify.

Trust badges also make it easier for customers to do business with sites because they have less fear about whether or not their information will be stolen from hackers who may try stealing personal information from them such as credit card numbers or social security numbers (SSN).

Have a clear, descriptive product page

  • Have a clear, descriptive product page
  • Describe the product in detail: Include all of the details about the product, including a detailed description and specifications. Consider adding a video or image of your item to give shoppers an even better idea of what they’re getting.
  • Make sure your pricing matches up with other similar sites and stores—your customers won’t buy if they think that you’re overcharging for an item.

Minimal checkout process

To reduce friction and increase the likelihood of a sale, you should minimize the number of steps required for customers to complete their transaction.

  • Use a single page checkout
  • Use a single form (i.e., no separate shipping, billing/credit card, or address forms)
  • Use one credit card form
  • Have a clear call-to-action on each page of your site’s checkout process so that customers know what they need to do next

Use video to build trust and explain your products better.

We live in a video-heavy age. Video is everywhere, and it’s only growing more popular.

For example, YouTube reports that over one billion hours of video are watched every day on their platform alone—and that’s not even including other platforms like Facebook and Instagram!

So why should you use video?

  • Video builds trust faster than text or photos do. When someone sees a product being used by someone they trust—like your friend or family member—it gives them more confidence in buying the same thing for themselves.
  • You can better explain your products with video than with text or images alone. With just one minute of footage, you can show your customers exactly how to use your products and why using those products will solve their problems!

Make your website mobile-friendly to reach a wider audience.

Mobile-friendly websites are more likely to be found in search results, and they’re also more likely to convert. In fact, Google has stated that a mobile-friendly responsive design can positively affect your ranking for local searches.

  • Mobile-friendliness is about ease of use: If users can’t complete the most basic actions on your site — like adding an item to cart or filling out a form — then you’re probably not making it easy enough for them. Even worse, if they have trouble accessing information they need quickly, they might just abandon the store altogether without buying anything!
  • A login page isn’t considered part of the main navigation: When it comes down to it, this means that there’s only one section where users can really interact with your store (the rest are just advertisements). So make sure that when people come into contact with this section of your ecommerce website via organic search results or paid advertising campaigns (which we’ll talk about soon), they know exactly what they’re getting themselves into before anything else happens!


With the tips above, you’ll be well on your way to creating a Shopify store that will help you reach new customers, sell more products and boost your revenue.


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