An SEO Guide to Audience Research and Content Analysis

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SEO Guide

You may have a wide range of customer experiences. It could be determined by their preferences, requirements, or problems.

Some folks could already be aware of what they need and use Google to look it up. Some people could only be beginning their research. Others could already be aware of their needs and evaluate options to choose the best vendor.

You’ll want to determine the following throughout this phase of your SEO service India planning and research:

  • Target profiles
  • Stage purchases
  • Possible search terms

The mapping of your target personas, purchase phases, and keywords for each persona and stage will be your objective.

Persona study

You may start by using information from your Google Analytics demographic data or data from customer service. You may begin developing target personas using this information.

You should sketch out the potential stages they’ll take in their purchasing journey after you have your personalities and thoughts of who they are, what they need, and what they are seeking for.

Customer journey

Then you may map the potential terms they’ll use to search for to the route.

Map the buyer’s journey to personas and keywords

The purpose of this phase is to determine every conceivable method of finding you and to make sure your website is optimised with content that focuses on these purchase phases and keywords.

By doing this, you’ll be able to spot any holes and chances that your initial baseline and competitive research missed. Without a thorough understanding of your audience, their requirements, and their problems, some of these keywords won’t be found.

Your research step will be complete at this point, and you’ll have all the data you need to develop your content strategy and pinpoint your on-page SEO service priority.

Review your current content

The next step after conducting thorough keyword research is to assess how well-optimized the current content on your website is.

Are there any pages on your website that receive little traffic from Google, are nearly duplicates, or have many pages aimed at the same keyword?

Do you have any content items that correspond to the keyword list you compiled in the earlier phase?

It’s best to analyse your current content before developing a content schedule or editorial plan. You may choose which pages need to be deleted, condensed, or optimised by looking through your current pages.

You may keep an eye out for things like:

  • Page views
  • Principal keyword
  • Quantity of keywords ranked
  • Words used
  • Internal ties

You’ll need to export every page from your CMS or use an SEO audit tool, like Screaming Frog or Semrush Site Audit, to acquire a list of all the pages currently on your site.

Review the contents on your website.

When you have all the information, go through the URLs and label the pages as follows:

  • The page may be left alone because it is optimised and operating well.
  • Improve on-page SEO for the page to help it rank higher.
  • Rewrite/revamp: This is for pages that require a revamp or rewrite of the content.
  • Remove: These pages need to be taken down since they aren’t working well. It’s crucial to do this before deleting the page from Google Search Console, your sitemap, and any inbound links.
  • Consolidate: If several pages are competing for the same term, think about consolidating all of the material into the URL that is doing best and employing 301 redirects for the other sites.

How to remodel, combine, or improve pages

It’s time to optimise your content once you’ve identified every page. Even though some sites are functioning well, they may be updated to make them even more effective. Others might not be doing well and require optimization to rank.

Usually, there are two parts to this process:

  • editing and redefinition of the current material.
  • adding fresh information to the article.

Choose the main and supporting keywords for each page.

Utilizing Google Search Console for sites that are ranked or your keyword database for pages that are not is the best approach to get this information.

Click on Performance > Search Results report to see data from Google Search Console.

 

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