Five Most Important Social Media Trends for 2022

social media agency Perth

It’s hard to believe, but 2022 is only five years away! In that time, social media agency Perth will have changed a lot. Here are the five most important trends to watch for:

1. Increased use of chatbots and AI-powered assistants
2. More Stories-based content
3. Continued growth of live streaming
4. Increased use of augmented and virtual reality
5. Greater emphasis on privacy and data security

The Rise of TikTok

By 2022, TikTok will be the dominant social media platform.
You heard it here first. TikTok is on the rise, and there’s no stopping it. The app is growing at an alarming rate, and there’s no sign of it slowing down.

Why is TikTok so popular? It’s simple—the app is fun and easy to use. You can create videos quickly and share them with your friends. Plus, the app has a huge user base, which means your videos have a lot of potential to go viral.

So what can you do to make sure your brand is ahead of the curve? Make sure you have a presence on TikTok and start creating videos. The sooner you start, the better positioned you’ll be when the trend takes off.

The Decline of Facebook

It’s no secret that Facebook is on the decline. Everyone is saying it, even Mark Zuckerberg himself. In a recent interview, he said that the social media platform is losing its appeal to younger users.

Why is this happening? There are a lot of reasons, but one of the main ones is that Facebook is just too cluttered. With so much content being shared daily, it’s becoming harder and harder to stand out.

Plus, there’s been a lot of negativity and trolling going on, which has turned people off from using the platform. As we head into 2022, we can expect to see a continued decline in Facebook’s popularity.

The Power of Instagram

Instagram is a powerful social media platform, and it’s only going to get more popular in the years to come. Why? Because it’s visual. People are drawn to visuals, and that’s what Instagram is all about.
You can share photos and videos, and you can also use Instagram stories to give your followers a behind-the-scenes look at what’s going on in your life. You can also use Instagram to drive traffic to your website or blog.

The key is to post engaging content that will capture your followers’ attention. And don’t forget to use hashtags so that your posts can be seen by more people.

The Newness of Snapchat

You may have heard that Snapchat is on the decline, but that’s not the case. The app is still being used by millions of people, and it’s only going to continue to grow in popularity.

Why is Snapchat so popular? There are a few reasons. First of all, it’s a very visual app. Images and videos disappear after a few seconds, which encourages people to share more content. And since it’s so easy to use, people of all ages can get involved.
Another thing that makes Snapchat unique is the filters. These filters can transform your appearance or add interesting effects to your videos. People love to experiment with filters, and this has helped Snapchat to become one of the most popular social media platforms.

The Popularity of YouTube

By 2022, YouTube will be the most popular social media platform. It’s already the world’s second-largest search engine, and it’s only going to keep growing

Why is YouTube so popular? There are a few reasons. First, it’s a great platform for sharing videos. Whether you’re a business or an individual, you can use YouTube to share your content with the world. And second, it’s a great way to connect with your audience. You can use YouTube to build relationships with your customers and followers and engage with them on a deeper level.

So if you’re not already using YouTube, now is the time to start! It’s a great way to reach more people and grow your business.


With social media agency Perth constantly evolving, it can be hard to keep up with the latest trends. But if you want your business to stay ahead of the competition, it’s important to stay on top of the latest changes.


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