When you send an email, you want your recipients to respond. You need them to sign up for your newsletter, shop on your site, receive your latest sign up for a webinar, white paper, or any other action you want them to take.
So, how can you encourage more subscribers to act? While many businesses create fantastic email campaigns, some struggle with conversion rates. According to Econsultancy, only 22% of firms are happy with their conversion rates.
You can use a landing page in conjunction with your email marketing to boost conversion rates.
Continue reading to see how bulk email marketing & landing pages operate together to provide fantastic results.
In marketing, what is a landing page?
A landing page; nothing more than a web page.that exists solely to guide visitors through your sales funnel. It was created to convert potential prospects into buyers, and One of the really successful ways to generate traffic to any landing page is through email.
A landing page and your email marketing platform are the best instruments for leading you to a successful and profitable marketing campaign.
While your email list can drive more traffic to the landing page, this can come from other places, such as:
- Website
- Lead magnet
- Social media page
A landing page; page on any website that directs customers to take action on the marketing goal.
How to improve conversions by optimizing landing pages
Because of its significance in your funnel, knowing how to optimize the landing page for improved conversion rates is critical. These are some tips for you :
Make compelling headlines.
What are the similarities between a landing page & bulk email marketing?
The headline you pick will impact the success of the campaign.
When writing a headline for the landing page, ensure it provides the same advantages as the traffic source. Failing to do so could result in confusion and a loss of prospects.
Establish trust
Customer testimonials are the most convincing source of information.Including testimonials on any landing page is a great way to encourage people to take action.
Including your contact information at the bottom of your landing page is another wonderful way to establish trust. People’s anxieties about interacting with a scammer are alleviated when they know they can readily contact you.
Stick to SEO standard practices.
While coupling the landing page with an email marketing campaign is the primary goal, it’s also good to optimize the landing page for SEO. The natural traffic it will generate will help you get better outcomes.
Implement methods like keyword research and effective keyword placement.
Utilize FOMO
People hate to miss out on a fantastic deal, and they’ll take their time if they think the good deal will last forever. Using FOMO strategies on the landing page to enhance conversions is a smart idea.
Limited-time offers are a simple way to accomplish this. You can also launch limited-time promotions. Let the prospects know that if they don’t take advantage of the chance you’re offering them, they’ll be missing out.
Why are landing pages so successful?
Not every landing page converts well. So, what characteristics define a successful landing page?
Dedicated focus
When a user clicks on any offer in a mail and is directed to the landing page, they or she is completely focused on that task. This enhances the likelihood that a subscriber will complete the action.
What happens if an email offer doesn’t have its landing page? The subscriber is most likely sent to the website and must find out how to proceed.
There are also a dozen more links, tabs, and photos on your homepage. This can be unclear for this specific subscriber, who wants to do the task described in the Email. Landing pages are so powerful because they break through the distractions. Because a subscriber lands on a webpage that concentrates on the offers from the mail and allows them to take any action, they are les prone to get diverted or confused.
Message compatibility
A landing page ensures consistency. The wording and design of the bulk email campaign and the landing page must be comparable.
There’s no denying that the email, as well as the landing page, are linked. This simplified method makes it simple for the user to act.
You’re more likely to grab a lead if you combine a bulk email campaign with such a landing page.
How to make landing pages that work with DigitalAka
Combining the power of bulk email service and landing pages is simple for DigitalAka users. Premade designs, mobile-friendly alternatives, and tools make creating a landing page straightforward, even for individuals without the need for a lot of technical knowledge. DigitalAka not only provides bulk email marketing services in india, but you can also buy SMTP server services as it is a leading SMTP service provider.
Wrap up
Email campaigns & landing pages are the perfect pair for digital marketing success. Use landing pages to improve the success of your bulk email marketing efforts today.
Keep in mind that not many landing pages convert equally. Use best practices to improve your landing page for more conversions to get the most out of it. Also, to achieve your objectives faster, combine a landing page with an email marketing platform.
