How To Write Consulting Proposals – A to Z Guide

How To Write Consulting Proposals

A consulting proposal is a formal pitch document that outlines the nature, scope, and timeline of a specific consulting project.  These proposals are sent by the consultants to potential clients. If a consultant wants to land a new client, then the first and foremost step they need to take in writing a correct consulting proposal. (Check it Indian Best Business Consultant).

Many prospective consulting clients request proposals before officially signing for working together. A consultant needs to present ideas and strategies to prospective clients. Consulting proposals help in this process of securing consulting projects. Such proposals also include conditions under which they will perform. It is not just a sales tool, it’s a resource as well.

Therefore, writing a suitable consulting proposal is necessary. If you are looking for information related to consulting proposals then you have come to the right place. Let’s begin by understanding the subject matter.

How to write a consulting proposal?

Writing the best-suited consulting proposal for prospective clients requires knowledge regarding the way of writing. It also requires creating a proper structure for the proposal. First, let’s find out the ways of writing.

Converse with your clients in person or over the phone

It is not possible to write the best-suited consulting proposal without discussing it with the prospective clients first. You can talk to your clients over the phone call or engage with them on video calls. You can also show up and arrange important meetings with your clients. You can also write an email with vivid descriptions.

Understand the challenges, requirements, and needs

If you want to put a strong impact with your consulting proposal then understand the clients’ challenges. The proposal needs to be tailored to each client and their needs. You must also understand the requirements and conditions to write the proposal. Emphasize the points that will help the clients to solve existing problems.

Know the details 

A correct consulting proposal reflects the project scope and details to keep both parties aligned. Ask the clients’ timeline, budget, expectations, and outcomes. It will help the clients to understand the details for performing required tasks. A consulting proposal with necessary details gives confidence to the clients to work with you. Without the details, the proposal may seem vague sometimes.

Focus on client outcomes, not consultant input

Many prospective clients do not care about the input of the consultants. Instead, they are only interested in getting positive results. They do not want to know about the steps and processes of completing a task. They are more likely to see the result to be satisfied. That is why mentioning the outcomes is more important than explaining the measures to be taken for reaching the objectives. Avoid using buzzwords and generic jargon. Therefore, it is better to make the clients resonate with the outcomes.

Keep it simple & short

Always try to keep the consulting proposals short and simple. There’s no to use complex words. Maintaining a vocabulary that simply makes communication effective is vital. The ultimate motto is to engage the prospective clients with strong communication. Keep your consulting proposals as brief as possible to accurately describe the project scope and expectations. Do not give them any reason to stop reading your proposal, instead keep them hooked throughout the document. The average length of a consulting proposal is two pages long.

Highlight the value proposition

You need to have a convincing factor that will prove the prospective clients that you are capable of delivering compelling solutions. Always try to put reasoning on how your services can increase positive aspects and eliminate the negative factors. It will convince the prospective clients to avail the consulting services.

Ask for feedback

Always keep a space to let your potential clients give feedback. A consulting proposal is a two-way document. Both the parties should have a say in the content. While writing a consulting proposal do not forget to clarify any questions or concerns that you have. After the completion of writing the proposal, send it to your client for feedback and review. It is a gesture of showing importance to your clients. 

Now that we have covered the writing the techniques for writing a consulting proposal, it is time to break the structures into sections.

Sections of a consulting proposal

While creating an effective consulting proposal, you need to maintain a proper structure by dividing sections into pieces. It will bring clarity to readers while reading a well-structured consulting proposal. Create sections logically to deliver an organized proposal to your clients.

Cover page

  • This section is pretty much self-explanatory. It refers to the cover of the consulting proposal. 
  • Include your name and the prospective client’s name.
  • Include their company name. 
  • Include the date of sending the proposal.
  • Put up a logo. 
  • Mention the important elements of your branding.

Executive summary

  • Write the overview of the whole proposal, from requirements to goals.
  • Maintain a similar pattern like a formal letter.
  • Include a paragraph that describes the actions you want to take for helping clients in accomplishing goals.
  • Mention the challenges faced by the clients. 
  • Mention the approach for solving such challenges.
  • Include the metrics that you will use to evaluate success.

Project Outline

  • Write in details that support the ‘executive summary’ section.
  • Mention the steps you will take during business operations.
  • Be specific while describing certain tasks.
  • Avoid any miscommunication by providing detailed information.
  • Mention whatever you will not perform.


  • Mention the outcomes of your work.
  • Be specific about the time frame.
  • Be specific about the work method. 
  • Include the things you will expect from your clients.
  • Mention the equipment, access to worksites, and personnel.
  • Relate the reasons to objectives.

Project fees & timeline

  • Create an outline of when you are going to finish each phase of the project.
  • Mention the service charge.
  • Mention the transaction method.
  • Mention the additional costs if necessary.

Summarize your proposal

  • Put a conclusion section that has a paragraph of a comprehensive summary of the entire proposal.
  • Mention the steps your clients need to take while moving forward.


A well-written consulting proposal helps to convert prospects into loyal and long-term clients. Implement these elements while writing a consulting proposal mentioned in the post. It will help to win more clients.

Read Also:


Please enter your comment!
Please enter your name here