Surge in Real Estate Sector Driving Indian Interior Design Market Growth

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India Interior Design Market Analysis and Demand Forecast Report

A number of factors, such as the rising number of real estate activities, growing population, rapid urbanization, surging disposable income, and increasing government initiatives to boost the construction sector, are projected to propel the growth of the Indian interior design market during the foreseeable period (2021–2030). According to P&S Intelligence, the market generated revenue of $22,939.7 million in 2020, and it is projected to witness significant growth in the coming years. Moreover, the market is witnessing a trend of the increasing demand for theme-based offices and home interior designing, in the country.

One of the prime factors propelling the market growth in India is the surging government support to boost the construction sector. For instance, the construction industry in the country grew at a CAGR of 5.6% during 2016–2020 and it attracted institutional investments of $5 billion in 2020. Moreover, the industry is projected to appear as the third-largest market in the world by 2025. Thus, it is essential for the central government, in association with state governments, to support the development in the real estate sector, which, in, turn, driving the need for interior designing services.

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The decoration type segment of the Indian interior design market is classified into new and renovations. Of these, the new category held the larger revenue share in 2020 in the market, and it is also projected to witness the same trend in the coming years. This is ascribed to the surging need for residential and commercial spaces, due to the growing population and rising urbanization, in India. Moreover, increasing spending power of people, shifting in work culture, and improving lifestyle are leading to the high demand for well-designed, elegant homes and offices, in the country.

Furthermore, the end use segment of the Indian interior design market is classified into residential and commercial. Between the two, the commercial category accounted for the larger market share in 2020. This is due to the flourishing commercial real estate industry in India. With the undergoing transition in work culture, interiors of commercial spaces are becoming vital. Specialized interior designers are able to make the spaces functional, comfortable, and aligned with a viewpoint of a client’s brand. Also, they can come with improved designs on how to best utilize these spaces and enhance the working environment.

Due to Increasing Real Estate Investments, Commercial Category Expected To Be Faster Growing

Geographically, North India held the largest share in the Indian interior design market in 2020, and it is projected to lead the market during the forecast period as well. This is ascribed to the growing urbanization rate, surging investments in the real estate sector, mounting number of national and international corporate offices in the Delhi-National Capital Region (NCR), and rising number of housing projects introduced by public organizations and private builders, in the region.

Thus, the rising need for residential and commercial spaces and the increasing government support for the construction industry are projected to propel the market growth in India during the foreseeable period.

The Indian interior design market revenue stood at $22,939.7 million in 2020, and it is predicted to rise significantly from 2021 to 2030 (forecast period). The market is being driven by the increasing real estate activities, mushrooming population, surging disposable income of people, soaring implementation of government initiatives for promoting and developing real estate, and rapid urbanization in the country. As per Invest India, India’s construction sector grew by 5.6% from 2016 to 2020, as compared to the 2.9% growth rate it exhibited between 2011 and 2015.

Owing to Growth in Real Estate Industry, New Category Held larger Market Share in 2020

Furthermore, the real estate sector in the country attracted investments worth $5 billion in 2020. Additionally, the construction sector in the country is predicted to become the third largest in the world by 2025. These are primarily credited to the policies of the central government and the launch of real estate development programs by various state governments. Thus, with the surge in the real estate sector and increasing construction activities, the demand for interior designing services will shoot up in India in the coming years.

Besides, the surging disposable income of people is also propelling the growth rate of the Indian interior design market. Depending on end use, the market is divided into residential and commercial categories. Between these, the commercial category is predicted to contribute higher revenue to the market in the coming years. This is attributed to the booming commercial real estate sector in the country. Additionally, with the changing work culture in the country, the interiors of offices and commercial spaces are becoming very important.

Bolstered by Rapid Urbanization, North Region Dominates Market

As professional interior designers can make the office area comfortable and aligned with the vision and ideology of the company, the demand for them is shooting up in the country. When decoration type is taken into consideration, the Indian interior design market is classified into renovations and new. Between these, the new category contributed higher revenue to the market in 2020, and this trend will continue in the coming years as well, as per the estimates of P&S Intelligence. This is ascribed to the burgeoning requirement for houses because of the ballooning urban population.

People are rapidly moving from the primary sector to the tertiary and secondary sectors, which are primarily based in cities, thereby pushing up the need for urban housing. Furthermore, the growing spending power of people due to their increasing income is also supporting the advancement of the market. The players operating in the industry are focusing on collaborations in order to provide advanced interior designing solutions to their clients. For instance, Signify N.V. entered into a partnership with Livspace (Home Interior Designs E-Commerce Pvt. Ltd.) in August 2019. This partnership made the lighting products developed by Signify N.V. available to the architects and interior designers of India who are designing and decorating homes on the Livspace platform.

Hence, the market will grow substantially in the coming years, mainly because of the booming real estate sector, rising disposable income of people, and rapid urbanization in the country.

Table of Contents

Chapter 1. Research Background

1.1 Research Objectives

1.2 Market Definition

1.3 Analysis Period

1.4 Market Data Reporting Unit

1.4.1 Value

1.5 Market Size Breakdown by Segment

1.5.1 Market Segmentation by Decoration Type

1.5.2 Market Segmentation by End Use

1.5.3 Market Segmentation by Region

1.6 Key Stakeholders

Chapter 2. Research Methodology

2.1 Secondary Research

2.1.1 Paid

2.1.2 Unpaid

2.1.3 P&S Intelligence Database

2.2 Primary Research

2.2.1 Breakdown of Primary Research, by Industry Participant

2.2.2 Breakdown of Primary Research, by Designation

2.2.3 Breakdown of Primary Research, by Company Type

2.3 Market Size Estimation

2.4 Data Triangulation

2.5 Currency Conversion Rates

2.6 Notes and Caveats

Chapter 3. Executive Summary
Chapter 4. Voice of Industry Experts/KOLs
Chapter 5. Market Indicators

5.1 Demand for Commercial Spaces in Top Eight Cities

Chapter 6. Definition of Market Segments

6.1 By Decoration Type

6.1.1 New

6.1.2 Renovations

6.2 By End Use

6.2.1 Commercial

6.2.2 Residential

Chapter 7. Industry Outlook

7.1 Market Dynamics

7.1.1 Trends

7.1.1.1 Theme-based office and home interiors

7.1.1.2 People investing more in order to make their spaces look more affluent

7.1.2 Drivers

7.1.2.1 Growing real estate activities and rising urbanization rate

7.1.2.2 Increasing government initiatives to promote and develop real estate

7.1.2.3 Growing population and increasing disposable income

7.1.3 Impact Analysis of Drivers on Market Forecast

7.1.4 Restraints

7.1.4.1 Long gestation periods of projects

7.1.5 Impact Analysis of Restraints on Market Forecast

7.2 Impact of COVID-19

7.3 Value Chain Analysis

7.4 Porter’s Five Forces Analysis

7.4.1 Bargaining Power of Buyers

7.4.2 Bargaining Power of Suppliers

7.4.3 Intensity of Rivalry

7.4.4 Threat of New Entrants

7.4.5 Threat of Substitutes

Chapter 8. India Market Size and Forecast

8.1 Overview

8.2 Market Revenue, by Decoration Type (2015–2030)

8.3 Market Revenue, by End Use (2015–2030)

8.4 Market Revenue, by Region (2015–2030)

Chapter 9. North India Market Size and Forecast

9.1 Overview

9.2 Market Revenue, by Decoration Type (2015–2030)

9.3 Market Revenue, by End Use (2015–2030)

Chapter 10. South India Market Size and Forecast

10.1 Overview

10.2 Market Revenue, by Decoration Type (2015–2030)

10.3 Market Revenue, by End Use (2015–2030)

Chapter 11. East India Market Size and Forecast

11.1 Overview

11.2 Market Revenue, by Decoration Type (2015–2030)

11.3 Market Revenue, by End Use (2015–2030)

Chapter 12. West India Market Size and Forecast

12.1 Overview

12.2 Market Revenue, by Decoration Type (2015–2030)

12.3 Market Revenue, by End Use (2015–2030)

Chapter 13. Competitive Landscape

13.1 List of Market Players and Their Performance

13.2 Recent Strategic Developments of Key Players

Chapter 14. Company Profiles

14.1 Livspace Pte. Ltd.

14.1.1 Business Overview

14.1.2 Product and Service Offerings

14.2 Sobha Limited

14.2.1 Business Overview

14.2.2 Product and Service Offerings

14.3 The KariGhars

14.3.1 Business Overview

14.3.2 Product and Service Offerings

14.4 CEE BEE Design Studio

14.4.1 Business Overview

14.4.2 Product and Service Offerings

14.5 Ensemble Infrastructure India Ltd.

14.5.1 Business Overview

14.5.2 Product and Service Offerings

14.6 La Sorogeeka Interiors Pvt. Ltd.

14.6.1 Business Overview

14.6.2 Product and Service Offerings

14.7 Futomic Design Services Pvt. Ltd.

14.7.1 Business Overview

14.7.2 Product and Service Offerings

14.8 Gauri Khan Designs

14.8.1 Business Overview

14.8.2 Product and Service Offerings

14.9 SAMIKA DESIGN SOLUTIONS PVT. LTD.

14.9.1 Business Overview

14.9.2 Product and Service Offerings

14.10 BONITO DESIGNS

14.10.1 Business Overview

14.10.2 Product and Service Offerings

14.11 Savio & Rupa Interior Concepts

14.11.1 Business Overview

14.11.2 Product and Service Offerings

14.12 Morph Design Company

14.12.1 Business Overview

14.12.2 Product and Service Offerings

14.13 Aamir & Hameeda Interior Designers (AANDH)

14.13.1 Business Overview

14.13.2 Product and Service Offerings

14.14 Home2decor

14.14.1 Business Overview

14.14.2 Product and Service Offerings

14.15 Homevista Decor and Furnishing Private Limited

14.15.1 Business Overview

14.15.2 Product and Service Offerings

14.16 Hohm Editors Interior Design Studio

14.16.1 Business Overview

14.16.2 Product and Service Offerings

14.17 DesignQube

14.17.1 Business Overview

14.17.2 Product and Service Offerings

14.18 Carafina Interior Designers

14.18.1 Business Overview

14.18.2 Product and Service Offerings

14.19 De PANACHE

14.19.1 Business Overview

14.19.2 Product and Service Offerings

14.20 Acme Interiors Pvt. Ltd.

14.20.1 Business Overview

14.20.2 Product and Service Offerings

Chapter 15. Appendix

15.1 Abbreviations

15.2 Sources and References

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