Colour psychology plays a crucial role in the marketing or endorsement of business brands. In fact, students seeking professional marketing management assignment help services often get ‘colour psychology for brand marketing’ as their research paper topic.
Business owners use various colours to highlight their brand logo, create official websites and craft advertisement campaigns regularly.
And with good reasons too!
By nature, we humans are innately visual. So, in many ways, using eye-catchy colours to create slick designs for marketing campaigns influences their decision-making and purchasing.
Approximately 60-95% of customers assess a business and its offerings based on the colours they use for promotion.
Moreover, colour can help consumers differentiate between brand competitors and inevitable acknowledgement and acceptance towards particular brands.
Digging Deeper Into the Essentials of Colour Psychology
- Red:exhilaration, passion, ire, endangerment, anxiety, supremacy.
- Orange:liveliness, friendliness, originality, warmth, keenness.
- Yellow:optimism, warning, freshness, fervour.
- Green:Stability, vitality, vigour, growth
- Blue:Tranquil, solidity, profundity, serenity, belief.
- Purple:Imperial, luxury, ardour, introspection, serene.
- Black: Buoyancy, power, intelligence, authority, strength, stability
- Gray: practicality, solidarity, maturity, old age
- White: purity, cleanliness, safety
An interesting thing here is some essentials overlap. This means that when choosing the right colour for your business promotion, you have more than one option to express your emotions through it.
Now that you have a basic idea of colour psychology and the emotions it triggers, let’s move to our main topic of discussion.
8 Tips for Using Colour Psychology with Real-time examples
- Red Colour Psychology in Marketing
As per colour psychology, red denotes raw energy, passion, excitement, boldness, stimulation and lust-for-life persona.
It is one of the most potent and inspiring shades to exist. And no matter what shade one chooses, it will always garner its worthy attention.
Red branding is another common phenomenon in business marketing mainly to reflect its confidence and zest. The most common examples of brands having red (with another shade) are-
- Coco Cola
- Mitsubishi Motors
As a business owner, if you wish to make your brand logo or marketing endeavours an attention-getter from the word go, red is the colour to use. This is more so for a fresh business set-up. The red tempo will quickly make people notice you and all that will remain is your products or offerings to win them over.
- Orange Colour Psychology in Marketing
Orange colour psychology in marketing embodies liveliness, friendliness, originality, warmth, and keenness.
Of course, it also represents flamboyancy, adventurous, sociable, uninhibited, creative flair and stimulating-to-one’s-senses.
In the marketing scheme of things, the colour orange denotes something that is cost-convenient and yet of acceptable quality. Therefore, it mainly works best for companies wanting to present stellar customer service but at a reasonable budget.
If your business goal and vision are the same as the above, then orange is the right shade to make your customers notice you.
Top market leaders who use orange colour psychology are as follows:
- Gulf Oil
- Payless ShoeSource
- Yellow Colour Psychology in Marketing
The yellow colour psychology denotes fun, quirkiness and warmth. Many even consider it to be an optimistic shade.
If, your business brand is about lively, sunny or jolly dispositions, pair yellow with other bright shades like green, red, white or blue. It will appeal to your customers and give them the impression that your business offers prompt, pleasurable and satisfactory products/offerings.
If you are into the food business, then these combinations will work well to attract hungry customers from afar.
- Yellow & green
- Yellow & orange
- Yellow & red
Many top-running brands have adopted the yellow colour psychology to represent themselves in their targeted market.
- Sonic Drive-in
- Green Colour Psychology in Marketing
As per colour psychology, green denotes stability, vitality, vigour and growth. It also represents environmental friendly or freshness.
This explains why so many vegetable and organic product brands use green for their logos and marketing.
Moreover, the colour is a regular feature in many financial institutions as it reminds customers of money.
If your business is like any of the two, use green (either alone or with white or yellow). It will serve your purpose well.
Top names using green colour psychology for marketing are as follows-
- Animal Planet
- Holiday Inn
- Whole Foods Market
- John Deere
- Blue Colour Psychology in Marketing
Blue is undoubtedly the most widely used colour in marketing or business promotion. And its psychology denotes feelings of tranquillity, solidity, profundity, serenity, and belief.
Moreover, the colour embodies safety, satiates the appetite for curb appeal and stimulates productivity. It is why conservative businesses aiming to induce trust and confidence among their customers towards their brand use blue.
Examples of using blue in marketing
Facebook and Twitter use blue colour psychology as it embodies trust, transparency, smooth communication and intelligence.
American Express is another name that uses blue to instil feelings of trust, safety, stability and security among its customers.
What’s more, blue is also the colour that is paired with other colour schemes for brand promotion. The most notable example is Nivea – a German-based skin care product that has trademarked navy blue and white.
Moreover, blue is also wholesome (the colour of the sky and the oceans). This is why many large-scale multinational companies use the blue colour psychology to reflect their services amongst their targeted masses.
Some noteworthy examples are – Philips, Ford, Dell, IBM, VISA, TATA, Kingpin, HP and approximately 28% of the world’s leading businesses.
- Purple Colour Psychology in Marketing
Purple is a powerful colour that denotes wisdom, royalty, respect and even creativity.
If you seek inspiration to market your brand using colour psychology, you can undoubtedly use purple if you wish to trigger feelings of indulgence, serenity, ardour and royalty.
Examples of using purple in marketing
- Take, for instance, the Hallmark logo (depicted as a crown).
- Some also opine that purple denotes eccentricity, for example, Yahoo, Craigslist, and Cadbury.
That’s not all; many cosmetic and beauty products use appeasing variations of purple – violet, lilac, fuchsia, etc.
- White Colour Psychology in Marketing
White is a prevalent colour used by countless brands across the sphere. Be it alone or with another eye-catching shade, it always instils feelings of safety, purity, trustworthiness and blank slate concept (denoting endless possibilities).
You can use white (by pairing it with another shade). And if you aim for minimalistic yet refined brand promotion, you can use it with blue, red and even grey.
Example of White Colour use in Marketing:
SUBWAY: This is to denote the endless possibilities in creating the perfect sandwich using clean and fresh ingredients.
LEGO: The brand exhibits its name in white over a red background, thus achieving the perfect contrast to arrest the attention of its targeted customers. Moreover, its simplistic yet intriguing use of colour psychology induces excitement and fun among children who play with their products and have the scope to create anything their minds imagine.
- Grey Colour Psychology in Marketing
While it is true that using excessive grey can create feelings of depression and nothingness, if used correctly, it can also trigger emotions of practicality, maturity, solidarity and old age (continuity). Moreover, the colour can inspire and infuse boldness among its gazers.
If you want to trigger the above emotions among your patrons, you can take cues from these two revered brands.
Example of Gray colour use in marketing:
LEXUS – makes use of light grey to denote its high-end extravagance. Plus, it also indicates the maturity of its people who have managed to make a noteworthy recognition among other business leviathans.
APPLE – also utilises all grey in its brand promotion (despite its logo being a rainbow of colours). Their use of grey denotes excitement, innovation and boldness. The brand is consistently hailed for its uniqueness in cutting-edge technology and for being thought-provoking among its consumers.
Hopefully, this coverage helped you understand colour psychology in brand marketing.
Of course, an essential part of business studies and marketing is mathematics. So, if you ever struggle with this crucial subject, unhesitantly opt for Online Assignment Help.
Rose Haughes is coursework writer working for MyAssignmenthelp.com for many years. She has been delivering top quality assignment help to students from fresher to advanced levels and through that, giving them a chance to get the academic grades they want. She also loves to teach Mathematics and Accounting to respective subject students. Besides writing assignments and teaching, Leslie is a thrill seeker. She loves trekking, scuba-diving, surfing and paragliding. She has 2 elder cousins who are also online tutors.