What is On-Page SEO?


As every industry and niche continues to experience stiff online competition, no website can sustain without Search Engine Optimization (SEO). It is a compilation of several steps and processes that help optimize the website based on search engine guidelines to make it more relevant and help show it up on the first page of the search engines.

SEO not only helps you position better in the search results but also appeal to your potential audience, improve your branding prospects, and as a result, help increase conversions and revenue.

What is On-Page SEO?

On-Page SEO is a significant part of every SEO Services in Delhi India. No website optimization is complete without implementing on-page SEO. This is the part where you build your website pages and work towards improving your search engine ranks as much as possible by making your website user and search crawler friendly.

In this article, we will discuss the top 5 best practices that make the foundation of On-Page SEO.

1.  Keyword Research

Keyword research is the first process of finding those keywords and catchphrases that your potential customers use to make a query in the search engine. This will help you bridge the gap between you and your potential customers and bring you more targeted traffic.

2. Optimizing URL

No one likes to read a long URL with several patterns and numbers. Your website URL should reflect what your audience will find on your web page. As a best practice, you should always optimize your URL with your primary keyword to make it more accessible to the search engine crawlers. Proper structuring of URLs with targeted keywords will give you benefits over other competing websites, helping you rank better in search results.

3. Adding Meta Tags

Meta Tags are divided into four fundamental categories – Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag.

Meta Title is the title of the web page that you see on the search results page. Whereas, Meta Description is a short description that tells your audience and search engines about the page.

4. Content Optimization

No matter how visually appealing your website looks, if your website fails to provide clear answers to your audience’s questions and queries, your website will never be relevant in the search results. As a result of which, you will never be able to position higher in the search results. This said it is crucial to make sure that your website content is on point. As a best practice, do not stuff your content with too many keywords. Structure your website content properly by using title tags and bullet points. Avoid writing vast blocks of texts that hinder user experience.

5. Image Optimization

Living in an information age has reduced the attention span of almost every internet user. This said, no one will wait more than 3-4 seconds for your website to load. You must ensure that your website’s speed is to the optimum. One way to do this is by optimizing all the images and other graphic elements on your website with proper tags and compressing them based size specifications to make sure that your site loads quickly.


As the best SEO company Delhi, DigitalOye offers niche-specific SEO solutions to make sure that you receive the best possible results from your brand’s presence in the search engines.


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